The power of online video is becoming a key means of international success for a few early adopters such as this Uruguayan firm with its video clip called Panic Attack. I would guess that most companies have yet to get their heads around how to use video for business and that many are still in the “corporate video” 5 minute promo costing $5,000 send a DVD mentality.
Social Media is turning and challenging this mentality at every point as is aptly demonstrated in this article. A producer from a small Uruguayan firm has been offered a $30m contract after uploading an animation video to YouTube. Fede Alvarez’s short film “Ataque de Panico” (Panic Attack) featured giant robots invading and destroying Montevideo, the capital of Uruguay. The movie will be sponsored by director Sam Raimi, whose credits include the Spiderman and Evil Dead films.
There are a couple of points I take away from this:
- Social Media video platforms are being taken seriously by those who matter.
- Social Media shifts the centre of influence and creates a level playing field.
- The distribution reach is far beyond what you could achieve by traditional means.
- It is not who you know, but who knows you.
- Hollywood is not the only place creating the destruction of the planet.
- Creating attention pays off with the right message.
Backstage behind the making of video clip.
Posted by Kevin Andreassend Co Partner of Tweet Twins