Twitter Statistics 2010 – meaning for online marketing

Courtesy of Huffington Post, the latest 2010 Twitter statistics:
• Twitter now has 105,779,710 registered users.
• New users are signing up at the rate of 300,000 per day.
• 180 million unique visitors come to the site every month.
• 75% of Twitter traffic comes from outside Twitter.com (i.e. via third party applications.)
• Twitter gets a total of 3 billion requests a day via its API.
• Twitter users are, in total, tweeting an average of 55 million tweets a day.
• Twitter’s search engine receives around 600 million search queries per day.
• Of Twitter’s active users, 37 percent use their phone to tweet.
• Over half of all tweets (60 percent) come from third party applications.
• Twitter itself has grown: in the past year alone, it has grown from 25 to 175 employees.

To check out the original blog, go here: http://huff.to/huffington-twitter-stats

What does this mean to you, your online marketing and your brand?
• Twitter registered user volumes mean you need to tightly target and create a community that enjoys your content. Drive followership to opt-in lists for optimimum communication flexibility and to counter list ownership issues. You don’t own a Social Media following but you can own your list offsite.

• Save time – get your favourite Tweeple’s content emailed to you driectly from Twitter for fast offline access. Create lists so you can access them online quickly
• Unique visitor volumes prove popularity of the medium. Numbers provide opportunity.
• High third party application use means that users are mobile, seeking integration & productivity tools
• With 55 million tweets a day make sure you use keywords so your message can be found. Seek other prospects by keywords.
• At around 600 million search queries per day, your messages have an opportunity to be found approximately 10 times for every tweet.
• Of Twitter’s active users, 37 percent use their phone to tweet. Mobile offers one of the biggest marketing opportunities from 2010 on. Check what services are available in your sector to capitlise early on this trend.

Written by Jenny Wilmshurst, Tweet Twins Social Media NZ, Social Media Consulting, Social Media Wrokshops, Social Media Traning and Speaking

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