Is Your Target Audience On Twitter, Facebook, Or LinkedIn?
Note these stats refer to the US, and therefore they may not be accurate for geographic region, nevertheless is does indicate trends and areas to where you should consider.
- 24 million unique U.S. visitors in December 2009
- are slightly more male
- mostly have at least a college education
- … and an astounding 33% have a graduate degree, as compared to the Internet average of 21%
- are generally older, more educated, and more affluent
- 23 million unique U.S. visitors in December 2009
- reflect an even male/female ratio
- peak at the 18-34 age group (16% of its total users, compared to 8% of the total Internet audience), with an even number of older and younger users.
- are generally less wealthy than those on Facebook and LinkedIn
- 116 million unique U.S. visitors in December 2009
- follow the Internet average pretty closely in terms of affluence, education, and household size
- are slightly more female
- are mostly younger, aged 13-34
By tailoring marketing strategies to account for statistics such as these, small businesses can maximize the effectiveness of their social media efforts and focus on reaching their desired audiences. In addition, small businesses who want to reach a wide variety of users of all ages, incomes, and education levels can do so conveniently by using all three.
If you want to see the pretty graphs for the above visit here.
Acknowledgement: Business Insider