‘How do I write blog topics that I know will work for my clients and prospects?’
‘I just can’t get the time to write a blog post’
‘How will I know that my blog posts are relevant?’
Sometimes business owners struggle with the idea of what blog content to write about or getting the time to write about relevant blog topics.
Here are 3 ideas that can cut that problem at the knees, make your writing more meaningful for your reader and faster for you to write.
1. LEVERAGE CURRENT, RELEVANT, REAL MARKETING SITUATIONS WITHIN BLOG POSTS
Many times a week your prospects and clients will either ask for specific information, or you end up providing them with specific information as part of the buying decision-making process or part of the sales process.
These are the most market relevant topics you can ever write about.
They are current, topical, and fill a need right now. You can guarantee that even if one client or prospect has a need for that information, so will many others who you do not yet know. This is part of the beginning to creating relevant content. Later on you can rebuild this type of content into a logical sales funnel that leads these prospects into becoming clients on autopilot.
2. PLAN BLOG POST THEMES
If you reflect upon your business, you will notice topic themes that make sense to write about. Imagine you are in front of your idea client. They are asking you questions on the topic. What are they likely to ask you? Write these down as sub topics. You can now add these to a content calendar. You can use a theme per week or month depending on how many questions you can muster.
3. SOLVE PROSPECTS’ AND CLIENTS’ PROBLEMS WITHIN BLOG POSTS
Topics that solve problems or pre-empt problems will hit your prospects and clients emotional buttons best. These types of posts will build rapport. When you clearly explain the problem, the solution and rationale behind the solution, and ask them to take action if they need your help, then you have set yourself up as the ‘go-to’ person in their minds. This creates a natural way for clients to lead themselves to ask to buy from you.
AN EXAMPLE FROM A MARKET SITUATION THIS WEEK
The other day I picked up my recently repaired computer. It suffered physical damage and viruses (virus protection failure!). I had multiple questions and concerns about avoiding viruses despite having active well branded virus protection What will happen when I load my old data, how well protected will my old data be? Should I set up more valuable data on a second computer that will not go anywhere near the internet? Which is the best current virus protector? Which terabyte brand and range is best right now?
In the course of these discussions one of the most interesting aspects was the answer to which terabyte brand and product range. I learnt that some cheap product ranges within brands do not have the correct plugs to be able to hook up to enable the data extraction. This is vital if needing to have viruses removed! How many of us would know what pitfalls to look for in buying a portable hard drive? The rationale behind why this IT provider would recommend only certain ranges was powerful! It makes perfect blog post fodder for clients with data protection issues!
VERIFY BLOG TOPICS?
Some bloggers and marketers also research blog topics. They can do so by asking their client base via research using online survey tools. Others also like to do keyword research using keyword research software like Market Samurai or Google Planner tools (Google Keyword tool has gone and now the service is incorporated with Google ad planning tools).
Keyword Research and Social SEO are each full topics! So a light mention here is important for you to be aware of these concepts.
WHAT WILL YOU DO NEXT?
So what will you do to set yourself up to capture your best blog ideas?
Will you find a calendar you can post them to?
Will you mindmap the ideas? on paper or on mindmap software?
What will you do to check how valuable these topics are to your market?