YouTube has recently made key changes to its look, feel and way you can get results from YouTube.
Check these out on this blog each day:
5 Video Marketing changes for 2012 – Tip #1
Today’s topic is about YouTube Homepage changes from late 2011.
What is the effect on your YouTube marketing with these YouTube changes?
1. YouTube Viral Videos are harder to achieve:
YouTube Viral Videos are harder to achieve.
Stumbling upon a random, funny video that is quickly going viral will be much harder as YouTube is programmed to deliver you relevant content based on who you subscribe to, and what videos you “like” & share.
2. Trending Videos:
The “most-popular” & “trending” videos are no longer predominately displayed on the home page.
3. Social Relevance & Subscribers:
Google has added Social Relevance by showing the latest content & activity from your “subscribers” will now show up right at the top of your YouTube Home Page.
So how we leverage video for 2012 matters.
Tomorrow we look at what is still relevant.
Later in the week we look at specific changes.
Come here daily this week for each tip to make the most of your YouTube marketing efforts.
Written by Jenny Wilmshurst, Tweet Twins Social Media, NZ’s first ROI producing Social Media Consultants