Social SEO for Bing Google Twitter Facebook has changed over these last months.
We used to see Twitter content ranking in Google. Now that Twitter’s agreement with Google has ceased, Tweets no longer show in Google search engine results.
Facebook content show in Bing.
So now Google has set up its own Social Network – the one you will have heard of – Google Plus.
Google Plus is now out of Beta so anyone can join.
The lesson in this is: tools change. No platform, is above falling, no matter how powerful. MySpace and Bebo have had their day. Twitter popularity is in decline.
We must never rely on the tools to be the core of our strategy. We must set strategy according to sound business principles. As for tools, like any investment – we must diversify.
Be clear about what is a strategy & tactic, an objective and a goal. Even well-known business consulting brands get these mixed up! These are the first steps in your next part of ‘let’s get social’