What is holistic IT? holistic Social Media? holistic organisation?
To you what would an organisation look like if it took on values of holistic IT? holistic Social Media? holistic organisation? holistic HR? holistic operations management? holistic marketing?
Does this sound like jargon? or the possibility of thinking about how we manage businesses differently or maybe even better?
I read an article in CIO.co.nz and a reply to an article by a member of NZ’s IT sector. These prompted me to write on this subject again. I see this from the bigger picture. In a forum (it’s a private group so I can’t quote a name or content), the member challenges the notion of a COI reporting to a CFO:
I agree wholeheartedly based on how I see needs for holistic views of business needs and business planning, when major services are required. Here is my reply:
…the business’ core values, mission and financial state can also be part of marketing, operations and HR’s leadership view, and in fact in aevery aspect of the business’ very being. In some cases depending on who holds the reigns of a holistic view of the business also. Is it not a team effort ideally? Why does it have to be siloed in this way? It doesn’t and shouldn’t be. Do you agree or not?
Since my earliest start in Social Media between 2008 & 2009, I was forming the concept in my mind of how I saw the Social Media movement as one of an organisational change. Social Media’s concepts are about change management and a positive & communicative ethos that can potentially permeate a whole organisation. I looked at how Best Buys used this ocncept to serve employees and the market so well.
It led me to this. When I consult on Social Media ideally my angle is not drilled down with a starting point of the Social Media (or from a digital and marketing viewpoint). Ideally, to serve a company in the way that provides long-term viability and provides synergy in the business and marketing plan, I seek the opportunity to give a holistic service. I enjoy that approach as it fits my ethics: that I am doing the best for the company’s interests before my own, and providing the best results possible. To do so it must fit the business plan.
It also fits the precedence of best business and Social Media practice. Another influence is because I also have years of business planning, market research (globally published & used by government for policy) marketing and online marketing and Social Media that I can draw upon.
The downside is that it seems most of the market seeks a quick fix and hires the ‘Social Media person who is a great sales person with too little depth and breadth, or results’ (and oh how many are there in my industry!!) or who provides the communications planning for Social Media or even less still the profile graphics and set up. In other words most clients and prospects have not caught up with what they really need to do to get results beyond building networks & relationships.
The parallels of this corporate and market dilemma is not much different to the scenario IT sector member describes in his proposition: that it is the CEO role, and IT projects must be seen holistically.
What are your thoughts on IT consulting with a holistic approach? or Social Media consulting with a holistic approach? Do you think such ideals are too lofty?
Written by Jenny Wilmshurst, Tweet Twins Social Media.