Mobile Marketing and it is on the brink of an absolute boom globally – 2011. NZ searches using mobile are somewhat slower – with maybe a year to catch up with US activity. In the USA it looks like website owners, Social Media Managers and business owner need to “get in now!” In one NZ sector I researched that about 1% of its potential keyworded traffic was by mobile phone. You can bet that this uptake will rise significantly in 2011 & 2012.
Would you like to be ahead of the curve for this change?
What is Local Social Mobile Marketing? It’s about your (local) business having a conversation with prospects and clients on their mobile phones and smart phones.
Benefits are that you can provide relevant, valuable information directly to people who are interested in your products and services (with their permission)
The global mobile stats in 2011:
it was anticipated that by the end of 2010, there would be approximately 5 billion cell phone subscriptions. It’s a staggering number – there are 7 billion people in the world.
- There are only about 2 billion internet users. Imagine the impact of this!?
- World wide email use is around 1.3 billion. Text messaging is around 3 billion.
- Social media (Facebook, Twitter, etc) and mobile work together. Facebook has reported that about a quarter of their users (around 100 million) access their site via mobile devices. This number is rapidly rising.
- Google has publicly stated that all their future activitywill be based on mobile-ready platforms FIRST!
You are already involved with mobile marketing if you have a website or a social media presence. How? When a potential customer using their iPhone, Smartphone or Android finds you on Facebook and then clicks through to your webpage. If your site is not mobile optimized (optimised for the UK/Australia/NZ market) they get a useless result at best. That means one less sale for you every time that happens.
Can you afford that?
Test here to see how your site looks on a mobile device. Go here and input your website now. You may need to load Java if your computer does not have it. Click on this link if it is no loaded onto your computer (Windows).
Painful? This is fixable!
Written by Jenny Wilmshurst – Tweet Twins Social Media – Social Media Speaker – Social Media Trainer – Social Media Consultant