NZ Post has announced that it will soon be part of Local Business Directory land and it will soon give birth to a new directory: Localist . It’s great to have a Social-friendlydirectory in the local-social-seo online mix.
Former CEO of Kiwibank Sam Knowles explains: “It’s designed to take the best that traditional directories have to offer, along with the power of social media, and create something new”
It will include the concept of community information sharing. Its launch times in with Yellow’s imminent revamp.
How will this change local search marketing?
I wonder how many tools it will incorporate. What types of tools will it integrate?
Could it become a meld of the USA location-based services like Yelp, Gowalla, FourSquare and others leverage local content, recommendations and loyalty, coupons as well as business directory service Jigsaw?
I wonder how Yellow will respond in upgrading its existing options as well as those supplied by its sister brand Finda.
Keep your eyes peeled!
So in the local marketing mix all businesses need to be online in a big way with video, Yellow, Google Maps & Google Places, Facebook, Twitter, Foursquare, a mobile-ready website and a few of the best directories. Plus more including coupon marketing. With the right keywords. Is your business ready for the new bunfight for business’ top positions on the search engines?
Now is the time to be even more thorough in getting your business listed locally and take advantage of the growing numbers of people using local search to find businesses, services and products of all kinds.
Need help to maximise your findability when clients and prospects look for a problem solver like you and your business using local search tools online? Ask Jenny. Ph 525 0411
Posted by Jenny Wilmshurst, Co-Founder of Tweet Twins Social Media, Relationship networks, Innovation, Interactivity, ROI analytics, and the local-social-seo mix