Social Media Rise and Fall of Adoption

Social Media Rise & Fall of Adoption is a way to describe how some see Social Media as the bane of all, the saviour of modern business or the middle road we really need.

This cycle of adoption is nothing new. It does explain varying attitudes and adoption though.

Maybe it even could be an explanation of potential adoption risks / perception of succss risks in a company’s early use of Social Media. Take a look at this diagram. It explains all! 


 The timeframe used here is not accurate to the actual introduction of Social Media as online conversation tools. have been with us prior to 2008.

Graphics courtesy of

Written by Jenny Wilmshurst, Tweet Twins Social Media – Social Media Training, Social Media Consulting, Social Media Strategy, Social Media Planning


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