Twitter Promoted Tweets – First Phase

Twitter Promoted Tweets are the latest innovation on Twitter. It is a global test. It’s duration  will depend on feedback. As Twitter says ‘A handful of innovative advertising partners that include Best Buy, Bravo, Red Bull, Sony Pictures, Starbucks, and Virgin America — with more to come. Promoted Tweets are ordinary Tweets that businesses and organizations want to highlight to a wider group of users’.

Here’s how a Promoted Tweet shows in the Twitter Trending Topics Bar:

Twitter Promoted Tweets in Trending Bar

Twitter goes on to say ‘Promoted Tweets will be clearly labeled as “promoted” when an advertiser is paying, but in every other respect they will first exist as regular Tweets and will be organically sent to the timelines of those who follow a brand. Promoted Trends are clearly marked as “Promoted.” If a topic isn’t already being talked about on Twitter, it cannot be a Promoted Trend’.

Here’s how a Promoted Tweet shows among tweets in the Twitter stream:

Twitter Promoted Tweets in the Twitter Stream

‘Since all Promoted Tweets are organic Tweets, there is not a single “ad” in our Promoted Tweets platform that isn’t already an organic part of Twitter. This is distinct from both traditional search advertising and more recent social advertising. Promoted Tweets will also be timely. Like any other Tweet, the connection between you and a Promoted Tweet in real-time provides a powerful means of delivering information relevant to you at the moment.

There is one big difference between a Promoted Tweet and a regular Tweet. Promoted Tweets must meet a higher bar—they must resonate with users. That means if users don’t interact with a Promoted Tweet to allow us to know that the Promoted Tweet is resonating with them, such as replying to it, favouriting it, or Retweeting it, the Promoted Tweet will disappear.’

If you want to check out more on Promoted Tweets, the Twitter Help Centre has a lot of useful information here.

Now that you have seen it, what do you think?

Written by Jenny Wilmshurst – Co-Founder Tweet Twins Social Media NZ – empowering your Social Media experience to build your bottom line.

Contact us to book into the next Social Media workshop, book us as a speaker, or help you with your Social Media strategy, planning and implementation.

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