Here are three key rules to ensure you are not Two years ago Twitter faced the “what use is twitter”, however today it has gained metaphoric rise to be a darling on the internet. Many have jumped right in tweets and all, whilst others are still on the sideline. Whatever describes your situation the following Three Twitter Rules will give you valued followers and ensure you are not seen as a spammer or scammer.
For many on Twitter they seem to treat it as verbal diaoreha of tweets about any and everything. Others communicate value, excitement and great insight. Social Media is going to be here to stay and will be a influence whether you are “into” Social Media or not and so the question you need to ask within your company is what will be your level of participation.
A few in the company might be registered on Linkedin, have a Twitter account and a smattering of other sites. The important reflective question you should be asking yourself is really do you or your company really know how to utilise these to the best of your abilities? Or are you just tweeting about incidental or shortened links.
Twiite is an excelent tool to share your company’s ideas, insights and information. Directing followers to good content is key. If you give your followers something to look forward to, your tweets won’t be invasive or annoying. They will start to look to you as a thought leader and trust that you actually know what you’re talking about.
So does the following reflect your current style. You have signed up on Twitter but unsure what you should say and how to convey that message.
Lets create a fictious employee and we will call him Donald. Now Donald has a reputation gogetter and recognised that Twitetr was a great way to keep in touch with current customers and gain new customers interested in what his company offers so he created a company account in February after his summer break.
Donald was a bit unsure of how to engage his audience on Twitter so for a couple of weeks he wasn’t very active. And then, heis organization decided they wanted to tweet press releases, case studies and fun things going on at their Auckland head office.
Donald grabbed the opportunity and took that information and ran with it. For about three months he regularly tweeted links to online content.
The only problem is that the links were the only thing he was tweeting – and they were shortened links.
Donald never posted any identifying information about who the link was from or where it would lead someone who clicked on it. He though that just because HE was the one who tweeted it everyone would want to click on that link. What he never realised though, that for all his followers knew, Donald’s Twitter account had been hacked and was tweeting viruses.
Rule # 1 of Twitter – Shortened links can be scary. Explain what they are or where they lead people.
Donald overlooked another important rule of Twitter here – no matter what platform you are using to draw customers to your company, you have to hook them with something they want or need.
Many will never click on Donald’s links because he never told them why that specific link would interest them. There is a lot of information never viewed about the organization because he never gave me a reason to do so.
Rule # 2 of Twitter – Make sure you explain where your shortened links lead to in a compelling way. You have about 120 characters (after you post a shortened link) to grab attention so you have to be clear and very concise as you write what is essentially your link’s headline.
If you are a Donald and reading this post hopefully you will stop sending out random tweets, because if you do not you are on the verge of breaking one more rule that is will see you on the verge of being “unfollowed.”
Rule # 3 of Twitter – No matter how important you think the information you’re tweeting is; please don’t tweet it more than twice in a row over an extended period of time.
Donald breached this rule last week. He was posting event pictures to his organisation’s Facebook page. To let his Twitter followers know there were new pictures available, he tweeted “Conference fun time.” And he tweeted it. And tweeted it. And tweeted it. And tweeted it. And just to be safe, he tweeted it one more time all within a 60 minutes.
You are probably like me, but I don’t really care about conference fun time at Donald’s company that much. It was funny when I saw the link the first time, but after the third announcement I was trying my hardest to ignore you and by the sixth tweet my mouse hovered dangerously close to the “Unfollow” button.
Maybe Donald will slowly pick up on Rule # 3 and save face soon.
Despite Donald’s tweets, I’m actually interested in what his company has to say. If I didn’t have an acute interest in the company he would have been banished in a click.
Remember to ask yourself. Do you know what you’re doing on Twitter or are you like Donald and need a bit of guidance?
Following my top three rules is not a fool-proof way to not annoy your Twitter followers, but it’ll help in the big picture.
Posted by Kevin Andreassend co Partner at Tweet Twins.