Social Media and Technology are on a collision course that is going to create new ways to receive, interact, change, share, manipulate and send your media, content, ideas, brand, expertise and knowledge.
Here in this Standford University presentation some valuable insight is available that talks about this direction.
Scott Snibbe of Sona Research discusses a distinct form of augmented reality focused on social interaction: social immersive media. He also describes approaches to clearly communicate cultural and scientific ideas through the medium, and how to promote specific distinct social behavior in uses. Scott also discusses design principles and interaction techniques to create strong emotional responses and social engagement through visceral interaction.