It is time to sort out the reading material before Xmas day. So here is one book I recommend written by Dan Zarrella, that will bring you up to speed on Social Media. Guy Kawasaki reckons it will save you 4 weeks of research. I reckon it will give you an extra week of fishing or tramping and still allow you to finish your holiday a lot more informed.
Are you looking to take advantage of Social Media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best — and avoid the worst — of the social web’s unique marketing opportunities.
The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka “The Social Media & Marketing Scientist,” shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you’re a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery.
– Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations
– Understand the history and culture of each social media type, including features, functionality, and protocols
– Get clear-cut explanations of the methods you need to trigger viral marketing successes
– Choose the technologies and marketing tactics most relevant to your campaign goals
– Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators
Praise for The Social Media Marketing Book: “Let Zarrella take you to social-media marketing school. You’ll learn more from reading this book than a month of research on the Internet.” –Guy Kawasaki, co-founder of Alltop.com
If you would like to purchase this book online for the reduced price of $US13.95 then click on this link.
FREE BOOK FOR YOUR CHRISTMAS READING
Courtesy of online marketing guru Mike Filasaime we have a special Free Resources Report. Click on the link will take you to the download. Its FREE, no need to buy anything… it is our Christmas Gift to You. It contains a wealth of resource information… I only wish someone gave me something like this when I started my online journey