There are one billion internet users and two thirds are involved in social networks. According to Alexa (web site tracking popularity service) and Neilsen, seven of the 20 most popular web sites are social networking site such as YouTube, Facebook or MyTube. In the lower tier sites there are 1000’s of social networking sites. Without budgeted structured campaigns to fire them social networking has caught on in a big way. Within a short period social media and networks have become firmly established and is now big business.
Many have perceived that social networking is just for kids and not a serious business tool. Forrester reports that nearly 50% of adults participating online are involved in social networks. In February 09 Facbook participants over 35 years old increased by 35% and when compared to 2008 there was a notable rapid growth among the over 45 year old group. The older age sector is using all forms of social media are record rates with an overall increase use in social networks between 2008 and 2009.
Social Media and Traditonal media are converging and in cases SM replacing users traditional experience. My own news sources is now split between the occasional evening and late TV news segments and regular daily online news sites and feeds. Some argue that we have reached a tipping point ; ‘social media’ has simply blurred in with more traditional forms of information. To cover the presidential inauguration, CNN and Facebook shared a single URl. On the left side was a CNN live video stream and on the right side was a stream of comments from Facebook.
The social networking fever has caught on big throughout the world. 86.5% of Canada’s internet users are on a social network while in Spain the number is a whopping 70.7%. In Brazil, one in every four minutes online is spent on a social networking site while in the US it is four times less—only one in sixteen minutes.
Here is a breakdown of social networking participation by country showing the growth between 2007 and 2008:
Social networking is clearly a force to be reckoned with today and well into the future. If you are a newbie to Social Media and traditional email and your web site has been the sum of your online activity, how are you preparing to take of the opportunities that Social Media and Networking offers your company?
Hands On Social Media Bootcamp Workshop ‘From Hands Up to Hands on’ – Gems for Twits
Don’t Miss Out! Limited Spaces! Book now!
Date: 3rd and 6th November 2009
Your hands on Social Media workshop opportunity to prepares you for captivating an eager, listening audience using Social Media technology is here. This workshop is limited to ten available seats only per workshop. Book today!
Tweet Twins is running our next 8 hour Social Media Hands On 101 Social Media Workshop spread over 3rd and 6th November 09. 1pm – 5pm each day. This valuable session is perfectly timed to prepare you to implement your Social Media activities for 2010.
Click here to register for our November Social Media 101 “From Hands Up to Hands On” Workshop.Posted by Kevin Andreassend, TweetTwin Co-Founder