‘What to Look For When Hiring Your Social Media Team’ is an article published today that sparked a few thoughts. This article suggested 3 criterion when selecting a Social Media team:
- Passion for brand and Social Media
- Understanding tools beyond mass broadcasting
- Love helping people
An agreeable, succinct list it is too. With perceptions of the market place needs and vulnerability, I’d add a few more opinions to expand on the criterion when employing strategic Social Media skills:
- The connection between Social Media and ROI – find someone who has made money through online marketing and/or Social Media activity. Some Social Media marketers say there is no ROI connection! Those who regularly earn through its power, know differently.
- Years of broad business experience founded on marketing principles, brand, strategy, planning
- Understands SEO and how Social Media and SEO interrelate. A broader knowledge of web mastery and online marketing is a distinct advantage.
- Applies the strategic needs of the sector/company/product or service, appreciates the uniqueness of each tool and chooses a ‘media’ match accordingly
- Breadth of research and/or use beyond the core Social Media triads. A well developed database of tools and applications allows the Social Media marketer to be adept to client needs. Access to productivity tools and techniques allows more agile, efficient implementation.
- Broad Social Media skillset
- Industry credibility – do they hold industry qualifications or industry endorsements? Have they made an ongoing investment in themselves to intensify this knowledgebase?
- A Social Media specialist can explain how Social Media turns the traditional branding concept on its head, about levels of engagement, the different personalities of Social Media tools and the etiquette of each, Social Media’s communication methods, various categories of Social Media tools, and discern between Business Social Media and Social Media practices at a social level.
- Understanding and discernment of Social Media Planning principles.
- Marketing wisdom – understands the balance between transparency and brand enhancement.
Contrary to perception, Social Media adopters of this level in NZ can be aged over 35! Social Media marketing is not necessarily the domain of those in their 20’s (although some well practiced under 30’s may fit). Certainly this criterion implies a mid to senior level of business acumen, with at least 12 months fulltime on Social Media research and implementation and not just a hobby-like familiarity with Twitter or facebook. This skillset is available in NZ
What criterion do you think need to be added to the list? What points do you agree or disagree on?
Written by Jenny Wilmshurst, Tweet Twins