The popular video site YouTube has announced a new plan for creators of online video to monetize their creative postings. The announcment indicated that it was expanding its YouTube Partnership programme to “successful” one off videos.
The programme had initially been focussed more on prolific users who regularly contributed videos that reach a wide audience.
YoiuTube Project Manager Shena Zack indicated ” Now, when you upload a video to YouTube that accumulates lots of views, we may invite you to monetize that video and start earning revenue from it.”
Video creators that YouTube deem eligible, will receive an “Enable Revenue Sharing” email from YouTube that will appear next to their video”.
Once you’ve chosen to enable revenue sharing, YouTube will sell advertising against your video and pay the creator a revenue share.
An example of the power of even the most amateur movies can have a significant viewing as has been seen numerous times on YouTube. The changing of model of Social Media video redefines the broadcast and advertising model normally associated with video that in the past was ring fenced by the traditional TV broadcasters.
TweetTwins runs media production workshops that combine the technical side of video production, story telling, production values and how to integrate into pdf newsletters, web sites, email links. The workshops are part of the growing need for businesses to understand how to integrate Social media and video into their brand and customer communication process.
A recent phenomenon wedding that went viral is the Kevin and Jill Heinz wedding video.
The brilliance of social media video has now seen this video alone gone to over 24,000,000 viewers in a matter of a few months.
And now this has started a spontaneous following of not just viewers but independent spoofs and all in good fun time humor that has since 29 July achieved over 2 million viewers.
One interesting aspect of this wedding entrance dance video that was originally posted days after the wedding for family, was that not only did it go viral online but got picked up by main stream television across the USA and around the world. In New Zealand alone it was featured in 5 main TV news broadcasts in one day, and even played at my local church where is was played leading to a Sunday morning service.
Written by Kevin Andreassend
Associated companies. ICE AV Technology Ltd