Most companies experience problems putting numbers on social media marketing results. is it worth it, or is it a waste time, passing fad maybe?
Wetpaint and the Altimeter Group have released a study that examines how engagement with consumers using social social media correlates with financial performance. Does your company put much emphasis on social media efforts?
The “ENGAGEMENTdb study” shows that companies who measured as having “the greatest breadth and depth of social media engagement” grew revenues by 18% over the last year, while the companies that were the least engaged dropped 6% on average.
According to the Altimeter Group and Wetpaint, companies that scored well have dedicated teams that vary from one person to many. The report shows it pays to have a team that will not be distracted by other tasks and can give the social channel the attention required for it to make a significant impact.
1. Starbucks 2. Dell 3. eBay 4. Google
5. Microsoft 6. Thomson Reuters 7. Nike
8. Amazon 9. SAP 10. Yahoo!/Intel (Tie)
If you need assistance in using social media tools to create your own wave online, contact The Tweet Twins.