Gerd Leonhard provides an insightful view of the tremendous changing that is occuring about the society we are living in. For companies in NZ and that matter for the rest of the world really need to get a grip on the change that is happening. It is more than just about Twitter or Facebook, fundamentally things will change and doing so today. Did you know that by 2012 it will cost twice as much printing and delivering a print version of the New York Times than giving every subscriber to the New York Times a Kindle to read the paper. Who will pay for content, who will you trust, will you use open source software, Google is changing the advertising industry, will your TV set be relegated to the back room. Make sure you listen to Gerd’s video clip of the presentation.