For the new channel layout you will need a simple image with your name, logo and marketing information on the far left hand side of the channel page. You can include promo or calls to action in this area.
Adapt your new custom background images to the new layout so that it fits better.
So, what if you don’t like the new look?
How can you change back to the old YouTube look and feel?
A few forums online are opting for the best ways to handle this. There seems to be inconsistency in the options. So I will have to update you on this at another stage.
Throughout this week we look at more YouTube changes that affect your video marketing.
Come here daily this week for each tip to make the most of your YouTube marketing efforts.
Written by Jenny Wilmshurst, Tweet Twins Social Media, NZ’s first ROI producing Social Media Consultants
YouTube has recently made key changes to its look, feel and way you can get results from YouTube.
Check these out on this blog each day:
5 Video Marketing changes for 2012 – Tip #1
Today’s topic is about YouTube Homepage changes from late 2011.
What is the effect on your YouTube marketing with these YouTube changes?
1. YouTube Viral Videos are harder to achieve:
YouTube Viral Videos are harder to achieve.
Stumbling upon a random, funny video that is quickly going viral will be much harder as YouTube is programmed to deliver you relevant content based on who you subscribe to, and what videos you “like” & share.
2. Trending Videos:
The “most-popular” & “trending” videos are no longer predominately displayed on the home page.
3. Social Relevance & Subscribers:
Google has added Social Relevance by showing the latest content & activity from your “subscribers” will now show up right at the top of your YouTube Home Page.
So how we leverage video for 2012 matters.
Tomorrow we look at what is still relevant.
Later in the week we look at specific changes.
Come here daily this week for each tip to make the most of your YouTube marketing efforts.
Written by Jenny Wilmshurst, Tweet Twins Social Media, NZ’s first ROI producing Social Media Consultants
Social SEO for Bing Google Twitter Facebook has changed over these last months.
We used to see Twitter content ranking in Google. Now that Twitter’s agreement with Google has ceased, Tweets no longer show in Google search engine results.
Facebook content show in Bing.
So now Google has set up its own Social Network – the one you will have heard of – Google Plus.
Google Plus is now out of Beta so anyone can join.
The lesson in this is: tools change. No platform, is above falling, no matter how powerful. MySpace and Bebo have had their day. Twitter popularity is in decline.
We must never rely on the tools to be the core of our strategy. We must set strategy according to sound business principles. As for tools, like any investment – we must diversify.
Be clear about what is a strategy & tactic, an objective and a goal. Even well-known business consulting brands get these mixed up! These are the first steps in your next part of ‘let’s get social’
Someone asked the question – ‘Should we give for free?’ In reply another asked what guidelines could be for ‘giving for free’.
It raises interesting questions:
should we give for free?
in what circumstances?
how much for free to achieve what outcomes?
Here are the beginnings of thoughts on this:
If you ask the one who values money before people then you will get an answer that could be a weighted response
If you ask the one who looks for a win-win then you will probably enter a negotiation that seeks each others higher good.
To draw the line the question one could ask is what are your personal values on giving and what your real needs are.
What reward do you need to make it an uncompromised offer?
Do you need any reward (not necessarily $). If some then what is it?
Do you give to community in other parts of your life? If not then maybe the ways Seth is suggesting are good options to give.
What are the risks to you and can you tolerate them? e.g. feeling disrespected and unappreciated because no thanks are offered.
If you are feeling emotionally, financially and physically sapped then you are either in the best or very worst position to give. Depends on how resilient you are.
If you are expecting a form of payback, how powerful to achieve your goals is it?
If you are giving for free online:
what is the goal?
how much free activity is needed to meet your outcome? Do you know the benchmarks?
Social Media timing is absolutely crucial as an aspect that needs to be considered with all Social Media tools. A manufacturing colleague recently indicated they had signed up to Twitter and thought it as a pile of “blankity blank”. For those jumping straight into using Social media tools like Twitter, Facebook and Linked or any of the 100′s of platforms can be mind boggling to say the least.
As main stream media and others about you more and more start to refer to Twitter and Facebook, Youtube etc then the uninterested are eventually going to come to the conclusion, “well I had better check this out”. A casual dip in the water of opening a Social Media account without some knowledge and strategy planning on how you will use the tool and what are the strengths etc is probably a kin to walking blind folded on the plank of Pirates of Penza and hoping for what you started out to be a enjoyable trip on the high seas.
Eloqua recently published their 2nd generation chart that has caught the attention of many Fortune 500 companies amd myself, as it does lay out the strategy process very nicely with the best tools to use. As you will see the top corner starts off with “bored at work” and progresses to dollar sale in the bottom right and the various stages in between and the migration of tools that can be used and what are appropriate at each stage.
This chart at a glance is a implementation and timing strategy
From my commercial use of the Social Media platforms often I am finding enquiries arrive in via YouTube where I have featured a number of the new technologies my company ICE AV Technology is engaged in with clients around the world. For example our flexible led screen video is regularly used when we direct inquirying clients from an email link, however in a at least 50% of the cases the approach is directly from the customer who found this video. So their buying process has started well before they contacted us. They had a need and probably either in a planning meeting or moment of enlightenment, decided that they need a solution and then commenced their search on where to find a manufacturer who has already solved their problem and simply waiting for their approach… I call it “waiting to be found” … not that we are lost, but rather like the child hood game with a twist of hiding down the garden path waiting for your brother to wander along or the Dick Turpin English highway robber holding up the distressed damsels in their finery travelling to London in horse and carriage. They would wait for their next “victim” we shall call the customer at a carefully choosen spot on the country road and at the right moment, stop the carriage and carry out their business with their unwilling customer.
Actually this makes me reflect on a similar situation with the migrants and cowboys from the America western movies. Here the carriages always seemed to be chased along the expansive country side as the stage coach tried to get away from the bandits or Indians chasing or scalps, slaves, prisoners or goods and yet in the English highway robbers from the 17th century there never seemed to be the same long chases. What has this to do with the sales process and point of engagement and Social Media I know you are thinking? Precisely it is the point of timing. Highway scroundrel Dick Turpin choose his point of surprise at the place of his advantage and so he minimised the chance of a tiring chase…think sales process. Anyone travelling by coach in the countryside in a coach was likely to be a person of substance and high wealth customer and so a “willing buyer” and hand over their finery or jewels to Dick Turpin and everyone goes on the way. Whereas the Wild West stage coach was filled with new settlers …. migrants who could ill afford to loose their possessions and certainly a most “unwilling buyer” and hence the long chases that popularised the western movies. In both of these moments in history the common aspect is that each are based on timing as being crucial and when to engage. So with Social Media and the chart pictured it is the same aspect…timing, with the right message and use of the most appropriate tool.
If you reflect 10 years ago every business suddenly cottoned on that they could email adverts etc instead of posting thru the Post Office…eventually misuse of this tool bought about the spam laws around the world and the need for Opt-in subscription requirements. So with Twitter it is an ideal unobrusive non hard sell method to get the attention of a potential customers or supplier simply by following them and over time raise your presence in their consciousnes before you engage with them to sell to or approach to get distribution rights for a product. In Twitter you can send out the 140 message demonstrating your news, capability, leadership, gain insight to what potential clients are doing, their successes, who is of interest to them, making Twitter and ideal watching tool as well as a broadcasting tool. NASA uses Twitter as a broadcast tool and on one account follow no one and yet they have 80,000 followers who want updates from NASA. Conversely Lady Gaga can simply not follow the millions of Followers she has and only follows a tiny %.
So the take away I want to leave you with is, learn what Social Media tool is best for what situation and as you progress throught the pre-current-post sales / engagement procedure that you are using and taking advantage of the best tool for the job and the results you are wanting to achieve.
Today we started talking about people’s reactions to Social Media and the relevance or lack of relevance they perceived of Social Media for their businesses.
The gap is widening between the
‘why should I care and even if I did I don’t have the me or money’,
to the ‘wow I HAVE to get sorted with Social Media’,
to the ‘let’s get ramped up on Social Media’.
There are lots of questions that run behind each of these stages. Quite by chance tonight I stumbled across an article by Brian Solis. It included these typical questions:
The Top 10 Questions Customers Are Asking You in Social Media
1. Why should I like you on Facebook?
2. Why should I follow you on Twitter
3. Why would I value the experience? What would I take away?
4. Why would I want to stay connected over time?
5. Why would I choose to engage your updates in my social stream over those of my real friends?
6. Why would I tell everyone I know to follow you?
7. Why would I share your content with my audience of peers?
8. Why would I decide to invest my time and express loyalty in your network and not mine?
9. Why should I care if you don’t care about my needs, experiences, or questions?
10. Why should I come back?
So what are your questions among these? What else do you want to know and explore?
So you are preparing for your Speakers Video shoot! What are some of the do’s and don’t's? What clothing hints and tips do you need to consider? This is equally valid for photo shoots. Following is a combo of ideas found online:
Here are some things to avoid:
1. These colours: black, red, yellows, oranges. Attention should be on your face not your clothing colours. The film will not colour your face naturally.
2. Distracting fabrics: avoid fabrics with loud patterns, bold stripes. Tight stripes cause a wavy, moiré pattern. Large designs will distract from your face.
3. Bare skin: again keep the focus to your face. Exposed arms and legs can be a distraction.
4. Jewellery: Avoid hanging jewellery as it will jangle in the mic. Avoid flashy jewellery as it reflects the light.
What works well:
1. Contrast top and bottom: wear colour for high contrast. Keep colours in the same colour palette.
2. A top with an interesting collar or neckline: as it is near your face it will direct the viewer’s eye well.
3. A textured top: adds depth to the shot.
4. Solid colour: keeps the shot simple but strong.
5. Simple jewellery: low fuss to no fuss jewelery.
6. Clothing you feel comfy in: Your comfort or lack of will show in your body language.
7. Hands, feet: if the photo shoot will include full or half-length shots then pay attention to how your shoes and hands look.
8. Wear makeup:It has the practical purpose of reducing the glare of TV lights. Women: use natural toned lipstick rather than rich reds or lip gloss. Yes, even for the menfolk! TV lights can penetrate several layers of skin. You can’t shave close enough to prevent whiskers from showing without makeup. Remember to put makeup on receding hair lines or bald heads.
9. Glasses: glasses work fine so long as you don’t have shiny frames. Tip the bows of your eyeglasses up slightly off your ears. This angles the lenses down to reduce glare from lights.
10. Find out what background colourwill be used so you can dress in colours to complement.
Written by Jenny Wilmshurst, Tweet Twins Social Media Strategist, Consultant and Speaker
What is holistic IT? holistic Social Media? holistic organisation?
To you what would an organisation look like if it took on values of holistic IT? holistic Social Media? holistic organisation? holistic HR? holistic operations management? holistic marketing?
Does this sound like jargon? or the possibility of thinking about how we manage businesses differently or maybe even better?
I read an article in CIO.co.nz and a reply to an article by a member of NZ’s IT sector. These prompted me to write on this subject again. I see this from the bigger picture. In a forum (it’s a private group so I can’t quote a name or content), the member challenges the notion of a COI reporting to a CFO:
I agree wholeheartedly based on how I see needs for holistic views of business needs and business planning, when major services are required. Here is my reply:
…the business’ core values, mission and financial state can also be part of marketing, operations and HR’s leadership view, and in fact in aevery aspect of the business’ very being. In some cases depending on who holds the reigns of a holistic view of the business also. Is it not a team effort ideally? Why does it have to be siloed in this way? It doesn’t and shouldn’t be. Do you agree or not?
Since my earliest start in Social Media between 2008 & 2009, I was forming the concept in my mind of how I saw the Social Media movement as one of an organisational change. Social Media’s concepts are about change management and a positive & communicative ethos that can potentially permeate a whole organisation. I looked at how Best Buys used this ocncept to serve employees and the market so well.
It led me to this. When I consult on Social Media ideally my angle is not drilled down with a starting point of the Social Media (or from a digital and marketing viewpoint). Ideally, to serve a company in the way that provides long-term viability and provides synergy in the business and marketing plan, I seek the opportunity to give a holistic service. I enjoy that approach as it fits my ethics: that I am doing the best for the company’s interests before my own, and providing the best results possible. To do so it must fit the business plan.
It also fits the precedence of best business and Social Media practice. Another influence is because I also have years of business planning, market research (globally published & used by government for policy) marketing and online marketing and Social Media that I can draw upon.
The downside is that it seems most of the market seeks a quick fix and hires the ‘Social Media person who is a great sales person with too little depth and breadth, or results’ (and oh how many are there in my industry!!) or who provides the communications planning for Social Media or even less still the profile graphics and set up. In other words most clients and prospects have not caught up with what they really need to do to get results beyond building networks & relationships.
The parallels of this corporate and market dilemma is not much different to the scenario IT sector member describes in his proposition: that it is the CEO role, and IT projects must be seen holistically.
What are your thoughts on IT consulting with a holistic approach? or Social Media consulting with a holistic approach? Do you think such ideals are too lofty?
Written by Jenny Wilmshurst, Tweet Twins Social Media.
What you MUST know to create a decent professional speaker video.
Looking at creating professional speaker videos? Do you need a quick fix or are you solving a long-term need? What technical things do you need to know before you hire?
For those of you who budget, information, read on.
Here are several things you must know before you create a speaker video, or arrange for the opportunity of using professionally shot video.
1. Video Format - how it will be used short and long-term? what format will it be filmed in, edited, and output in? How will it suit your end purpose? How will you display your video? e.g. on YouTube and other hosting/submission sites? Use on a projector? On your computer (for client presentations)? Will you need high definition? Low definition? In multiple widths? What quality? Will it be filmed in one format then provided to you in another format you can repurpose?
2. Video Cost – Recently an organisation discussed getting a group together for professional video filming at $75 an hour. It’s a great offer. To be realistic – it could cost more than $75 to do what you want and really need, depending on the outcomes you need and how smooth the ‘takes’ are (the person being filmed). To keep longer term costs low you need to have a video donut (intro and outro) made so that you can reuse it. You would add your own new videos to it. Otherwise if the videographer keeping your film and only keeps it in a film production format, then you will have to go through all that production cost EVERY time you need another video. You need him to supply the donut in a version suitable for YOUR computer so you can use it for video edit yourself time and time again. It’s good value for money.
So you need to have a really good idea of what you are getting into before you start hiring a film guy. The costs of doing intro and outro and a small video shoot & production can range to $1000. For example we did training on creating a simple video intro and outro, shooting multiple takes, a sample of shots in a 2 hour period. All at a heavily discounted rate. It was way too fast but that was all the client could afford.
3. Styles of video – Professional speakers need all sorts of versions of video
Formal promo video – with quality lighting & set up
In action speaking video – with quality lighting & set up
The informal ‘this is the real me’ Social Media video
You need lots of video – yes – lots and lots. Of each of these types.
Why?
1. Google has changed its ways and favours lots of original content. In the last 6 months it has upped the ante on this. Google has cleaned up. It is called Google Panda or Google Farmer. Many sites with a history of great traffic, rankings, response for years are now relegated to lower spots. The ones that raised their rankings were those with high quality, regular, unique content.
So you need to become content creator. The more high quality, regular content, the better your results.
2. Video converts incredibly well. Compared to many other online tools, video converts to enquiries / sales the best and tops the search engines well. Video is highly influential in the decision-making process.
Why tell you this? In my partnership is 30 years of audio and video production experience (from the simple to high quality advice that is sought by major AV & event suppliers globally). When Kevin is not available I have a very talented younger person to take care of the video work. We also have an immigrant from South Africa with oodles of talent who we can tap into.
We’ve been incredibly successful in creating and using video marketing combined with Social Media
1. A 2 step tactic that gets a call from a Fortune 50 Head Office for a $ multi million deal within 5 minutes of posting the video ( a coup for the little guys with the big guys! Small businesses are on a level playing field with big companies online now.)
2. Video drives so much enquiry that the businesses we have set video up for, run flat tack with enquiries. You have to know how to work it though! I want that for you too!
I say this that I have been in the shoes of one who did not know to ask certain questions. You don’t know, what you don’t know you need to know, do you?
Be prepared! Ask questions! Be informed!
Hopefully you will have a greater inkling of what you must know about technical things before you create a Professional Speaker video. This is how the video AV guy’s sidekick sees things. Hey, I’m really the Social Media Consultant!
Written by Jenny Wilmshurst, Tweet Twins Social Media Consultant, Social Media Speaker, Social Media Strategist
How to get post types and ideas covered 2 parts and has included 10 ideas. Now you may be considering what inspiration you can use for your blog posts. Here is a blog idea generator.
Did you try out some of the ideas in Part 1 of ‘How to get post type ideas’?
Here are a few more ideas on types of posts to use in your blog. to test.
Interviews – With a bit of preparation these can lead to a lot of referral traffic if the interviewee has a captive audience.
Round Up – Collect 10 to 20 posts from around the web (that you enjoyed reading) and link to them directly. The blog owners will most likely come back to your post and leave a comment.
Challenges/Contests – contests and challenges are great to increase engagement and exposure from people linking back to the contest or challenge rules.
Multi-Day Question & Answer – A post divided into parts can get loyal readers and build community, especially when you deliberately give you audience exactly what they asked for you increase the chances of them coming back.
Podcasts & video – Providing your audience with a different type of content (like audio or video), increases the likelihood of them coming back.
So if you have yet to try some of these ideas, now is the time to start. Tell us which ideas you like the best? Tell us your results – so that we know how you got on.
Written by Jenny Wilmshurst – Tweet Twins Social Media – Social Media Speaker – Social Media Trainer – Social Media Consultant
Facebook promotion rules for any contest, competition, sweepstakes or other similar offering or promotion using Facebook has been revised and published as at May 11, 2011.
1. Administration. within Apps on Facebook.com, either on a Canvas Page or an app on a Page Tab.
2. Promotions inclusions. Facebook has 3 inclusions you must cmply with.
3. Registration. ’Liking’ and the use of other Facebook features or functionality are NOT to be used as a promotion’s registration or entry mechanism. It may not be used as a condition of entry.
4. Conditions of entry. The use Facebook features or functionality, such as the Like button, are NOT permitted as a voting mechanism for a promotion.
5. Notification. You cannot notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles or Pages
6. Facebook trademark use. Be sure that your use of Facebook trademark is in accordance with thier rules.
Wondering how to get post types and ideas so that you have enough content for several weeks? Here is a quick list of 10 types of posts to use with your content ideas to get you going.
How to Articles – meaty “How-To” posts can pull in good readership. Use them sparingly.
Blog Series – writing a series with the help of other bloggers generates good exposure
List Posts – just like this one. Tested – these types of posts are shared and linked to greater than many other types of posts.
Product Reviews - Reviewing products you’ve used is a great way to share info and get paid. Just one sale covers your writing time. These posts get less comments or shares.
Ask The Readers – These posts get your readers engaged and build community. For example, ask what topic your readers want you to write about.
OK – Start brainstorming what topics you could write about with each type of post.
Decide which of those ideas you like best.
Try a new idea – one that you have not used before.
I’m keen to hear your feedback on the results you get.
This article will be continued in a few days time. So to make sure you receive it when it is published subscribe to the blog using the subscription form the top right hand side.
Written by Jenny Wilmshurst – Tweet Twins Social Media – Social Media Speaker – Social Media Trainer – Social Media Consultant
The TweetTwins are forever thinking outsides the square, looking at innovation, maximising opportunities and creating success. So how do we do it you might ask. Well one way is to continually surround yourself with people more clever than you are, more experienced and from various fields. This then provides a hotbed for growth.
Running a successful business is the dream of many. Being creative and innovative is also what many desire. Sadly though, many people never see their plans come to life or actually take the crucial steps to head in the right direction. In today’s world gloom of war, economic depression, rising prices it would be easy to spiral downwards for many. I think of one very successful online marketer in Christchurch called Mark Ling, a fairdinkum Kiwi who in spite of the earthquake his international success continues unbated plus the many he has helped.
Jay Abraham will be spending time inspiring and teaching a group of top Kiwi business people.
Next week we will be spending 4 intensive days, something we have done for 3 years now with some of the top internet and business strategists to learn new concepts, refresh old ones, connect, get the motivation tank recharged. One such person we are excited to be meeting is business guru Jay Abraham who is coming to NZ, I think this actually might be his first trip to NZ, so we will have to see if he is game to do the bungey jump like international DJ Deadmau5 did with his team when they came to NZ a few weeks back.
Arguably, the finest interviewer in the world is Anthony Robbins. He probes and penetrates his subjects in ways (and from vantage points) that few others even understand, let alone master. Some of the legendary people he has brilliantly interviewed include: John Wooden, Stephen M. Covey, and John Gray.
For years, Tony had a private interview service for subscribers eager to receive his full-length, fabulously-detailed, and amazingly-distilled interview sessions. Well, as a daring experiment – Tony interviewed Jay Abraham a while back – and that interview was – well, it became a “classic”! “All totaled, I think he and I spent 9-1/2 intensive hours exchanging dialogue, perspectives and responses to critical business issues and topics. Then his talented editor spent nearly 300 hours editing our 9-1/2 hour “marathon” down into a seamless (almost), two-hour-long, tour-de-force, idea-a-minute, audio session…that quickly became a cult business classic, worldwide. Seriously – something like a million copies of the interview have been distributed globally. Anyhow, that interview went on to become one of my and Tony’s (separately) all-time classics. He actually included it in his “Best Of” series”.
Now since you you will be busy with your work in whatever country you are in and we will be with Jay Abraham and some of the top online marketers world wide, we have permission to share the audio interview Anthony Robbins had with Jay for your success.
The entire two-hour-long, final version is our gift to you passed down from Jay Abraham.
No strings. No cost. No action to take. Just go here and get the download here. Why are we doing this? Why not? The content is exceedingly high value that he shares.
Jay contribute’s some classic concepts and strategies that all of you would benefit from revisiting. Tony twists and turns them in inspired ways you deserve to hear. Hopefully, if you’ve never listened to this, it’ll favorably impact your business too. Or, if you’ve already heard it – but not re-listened for awhile – it will reanimate your passion for doing all that you need to know or heard before.
Hopefully, THIS gesture will prove a worthwhile investment of your time listening as I know Jay loves contributing generously to other peoples’ business success.
Also another bonus we would like to share are Jay’s two latest books. If you want to buy them instead simply go to www.abraham.com
They are worth their weight in gold if you implement the ideas and strategies. Or buy through your Amazon account.
So here to you are gratis gifts from Jay to us to you.
There’s nothing to do except download both books – and find time to read at 30 seconds a page thats 4.5 hours of study time. Sticking Point Solutions Getting Everything New
(Right Click the Links and Choose “Save As” if you have problems downloading)
Online referral marketing can be achieved through many methods. It could mean a range of different things to different people. When I receive webinar invites, requests to opt in to reports and requests to like Social Media sites, I keep my eyes peeled for good examples.
I’ve seen peel ads, popovers, pop unders, opt in toolbars, slide in code opt in boxes, Facebook connect, refer a friend (friend get friend code), sharing icons (email, Digg, twitter, Facebook, LinkedIn etc) and all sort of other methods intended to create virality of opt ins or info sharing.
The example of one received today is at the top of this article. How do you like this method which was part of a webinar’s thank you page?
Tear the firewalls down – add policy, add Social CRM. Yes tongue in cheek, in an IT industry article in 2010, I said ‘Tear the firewalls down.’
It was a provocative headline as I wanted CIO’s and their companies to shake themselves from the ‘We don’t want Social Media, it’s not relevant, it will ruin the brand, it’s a bad policy to allow staff to access it, they will waste productivity’. I wanted them to think through alternatives and hash it out in their teams, in readiness for change.
Did I mean that I thought companies should not have firewalls?No no no - not at all! I actually do have a sense of humour! I’m sure the CIO’s who read it would have a sense of humour about it too. Hence the cheekiness.
I’ve been around some of the biggest and smallest businesses in NZ – so the reality of firewall issues was close to home.
If you have read any of our work for companies you’d know that recommending best practice based on research is one thing I strive to encourage the adoption of. Nothing dangerous in that.
Please do make comment on what your company is or has decided to do about Social Media policy? about Social Media CRM & ROI tools?
Written by Jenny Wilmshurst, an Auckland Social Media pioneer, Social Media consultant, Social Media speaker
Summary of 5 Facebook changes over the last month or two that affect the way we use and interact on Facebook:
1. New admin settings: it is now possible to post as a page (a brand) or as a personal profile. This is controlled from the Account section. This means that a page can interact with content on other pages as the brand page. Formerly only personal profiles could engage. So now we can ‘like’ other pages, see their activity in our news feed, and vice versa.
2. Navigation for pages has now moved to left hand side, just as it is for personal profiles.
3. Photos or your page’s media gallery shows above the wall
4. Posts’ position on the wall. New algorithms sort page content, including by popularity (as opposed to origin, or recency, as at present).
5. FBML out IFrames in. Facebook cancelled the use of FMBL (Facebook’s HTML – the language used to programme Facebook) to Iframes. So the way custom reveal tabs and custom landing pages has changed. A raft of free and paid tools have hot the market to help marketers create new IFrames landing pages. Typically the reveal tabs and custom landing pages were used together to build opt in lead capture into Facebook Pages.
Written by Jenny Wilmshurst, Tweet Twins Social Media
7 Stages of Social Media Uptake is an explanation of the learning curve companies undergo with Social Media. It describes the stages in a very realistic way and explains the journey many go through on the pathway to developing their skills. It highlights the mistakes that others have made, that we can learn from. Have a look at this and consider where you are in the cycle.
Before this stage – Ambivalence. For some the Social Media view is the “I don’t really know or care about Social Media. What relevance is it to me?’
Stage 1 Internal Enterprise. Negative attitudes to Social Media. Typically certain Social Media sites are blocked due to negative influences. Stage 1 is a challenge of attitudes towards Social Media and those who use them. Firewalls block all Social Media. The thinking on Social is ‘one day’. One Day we’ll set up an internal blog, wiki, collaborative knowledge management system, Yammer. The CEO would quite like an iPhone app. One day.
Stage 2 Monitoring, Listening.This is about getting ready for the Social Media go live. It is the Stage before developing strategy through an analytical research phase: monitoring brand, mentions, traffic, keywords. It involves setting up listening posts. It provides good information for developing the strategy.
Stage 3:The broadcast phase. With many months gone by and very little content online, there are incidental 100 or so hits to a company’s YouTube, a few fans in the Facebook Page, a few leads from that article way back when and a LinkedIn discussion that got the conversation going for a few weeks.
Stage 4: Viral Distribution attempts. With sense that more can be achieved a budget is stretched to create the one big piece of content. Maybe it’s a video. The viral video (don’t ever ask a Social Media person to produce one – there is no guarantee). Then limited sharing occurs.
Laurel Papworth 7 stages of SM uptake
Stage 5:Campaign. Community Engagement. This is a major behavioural change, and is tenuous as it is tempting to return to the broadcast habit. Someone made a comment in-house that a Facebook competition might work well. As the campaign is a short-term strategy traffic and interest is temporary. They didn’t really get to know their prospects and clients. The Facebook page & Twitter accounts are named after the campaign not the product or company so in haste they are removed. All their multiple campaign pages are just too hard to manage. With multiple pages loyal followers don’t know which accounts to follow. The brand loses its connections. Brand owners didn’t realise the options to rename or drive its membership into one place.
Stage 6: Collaboration. Seeking help. Brands start to ask for help to improve their Social Media habits and skills. They seek the imput from the community to shape the way the product or service is designed. Beware how this is done - I’ve seen very trite & superficial requests for input that are intended to attract attention and self promote rather gain genuine feedback.
Stage 7: People Powered Social Media This is about simply providing the social space for online community commerce to continue. Put up the platform then stand back and let the community do commerce. You get a clip of every sale and solve some tough problems for them. Some examples of this are elance: a recruitment company that allowed members to put up a job and for other members to bid on it.
TT After word: Somewhere in the middle of all this is supposed to be Social Media ROI and other measurement to tweak the programme. Some may be so overwhelmed that they revert to the easy methods of broadcast. The leap from Stages 5 to 7 take enormous effort. A realistic approach to the level of activity and content is not clearly understood by even some Social Media consultants. I’ve seen those who’ve been around for 2-3 years – one who spent almost a year before the client revenues were adequate. The client and consultant seemed unaware of the work required to achieve the same results in 3 to 6 months.Yet we’ve consistently got results within 3-6 months in the same sector, in the same city.
What else is missed that needs to be included? What is your experience of the actual mix of activities and activity level required to build Socially? Where are you in this 7 Stages of Social Media Uptake cycle?
Re-written by Jenny Wilmshurst – Social Media Consultant, Social Media Speaker and Trainer. Thanks for Laurel Papworth’s original blog post and her thoughts the above is based upon. Laurel’s experience is valuable.
Mobile Marketing and it is on the brink of an absolute boom globally – 2011. NZ searches using mobile are somewhat slower – with maybe a year to catch up with US activity. In the USA it looks like website owners, Social Media Managers and business owner need to “get in now!” In one NZ sector I researched that about 1% of its potential keyworded traffic was by mobile phone. You can bet that this uptake will rise significantly in 2011 & 2012.
Would you like to be ahead of the curve for this change?
What is Local Social Mobile Marketing? It’s about your (local) business having a conversation with prospects and clients on their mobile phones and smart phones.
Benefits are that you can provide relevant, valuable information directly to people who are interested in your products and services (with their permission)
The global mobile stats in 2011:
it was anticipated that by the end of 2010, there would be approximately 5 billion cell phone subscriptions. It’s a staggering number – there are 7 billion people in the world.
There are only about 2 billion internet users. Imagine the impact of this!?
World wide email use is around 1.3 billion. Text messaging is around 3 billion.
Social media (Facebook, Twitter, etc) and mobile work together. Facebook has reported that about a quarter of their users (around 100 million) access their site via mobile devices. This number is rapidly rising.
Google has publicly stated that all their future activitywill be based on mobile-ready platforms FIRST!
You are already involved with mobile marketing if you have a website or a social media presence. How? When a potential customer using their iPhone, Smartphone or Android finds you on Facebook and then clicks through to your webpage. If your site is not mobile optimized (optimised for the UK/Australia/NZ market) they get a useless result at best. That means one less sale for you every time that happens.
Wildfire releases new IFrames reveal tab app, as a solution to Facebook ceasing Reveal Tabs (that use FBML) as of March 10th 2011.
Google Trends shows headlines like Facebook simplifies privacy, Facebook refines search tools, Salesforce deepens ties with Facebook, a new makeover for Facebook. I bet the latest will be about solutions to Facebook ceasing reveal tabs (aka fan gates and custom landing pages) as of March 10th 2011.
Wildfire, who is famed as the approved software supplier for creating promotions on Facebook, has come up with a solution. Wildfire has already released a free Wildfire fan gate reveal tab application that uses IFrames rather than the code formerly used by Facebook (FBML) for custom landing pages, reveal tabs and the like.
Here’s what Wildfire says about their IFrames reveal tab app: ‘When Facebook officially makes the switch on March 10th from FBML to iFrames there’ll be a lot of great benefits for fan page owners, including greater flexibility in terms of design and functionality. But it does create a pretty major challenge for the hundreds of thousands of fan page owners who’ve relied on Facebook’s FBML app to display a ‘fan gate’ (otherwise known as a ‘reveal tab’) on their Fan page.
On March 10th Facebook will stop supporting its FBML app, and on this day it will no longer be possible to create new FBML-based fan gates. Fortunately, Wildfire has a solution. We’ve created an easy-to-use, FREE iFrames application for Facebook pages that enables any business to easily create their own fan gate, in addition to attractive image and HTML-based landing pages.
CLICK HERE to read Wildfire’s detailed blog post about Wildfire’s new iFrames solution, and try it soon— it’s FREE for the first three months!
Written by Jenny Wilmshurst, Tweet Twins Social Media, Speaker, trainer, Social Media ROI app provider
Helping to raise funds is Wellington based Tre-Belle the pop opera singing sensation who are featured performers at the New Zealand Chefs Association – Earthquake Fundraising Dinner on April 2 at Sky City
Tre-Belle who have been winning hearts over through out NZ, continue to entertain audiences. Twelve days before the Christchurch earthquake in February they were performing at the Pike River Mine Fund Raising Charity Dinner in the now fated Grand Chancellor Hotel that suffered catastrophic damage. Now it is Auckland’s turn to hear this high class talented trio and at the same time to enjoy a sumptuous dinner.
This will be the first chance the Auckland corporate community will have to enjoy world class food and the Tre-Belle brand of music in a high quality worthwhile experience.
Tre-Belle, Wellington based pop opera trio sensation
So here is a chance to simply have a grand night out or put together a table of your best customers that you would like to thank on a very special fund raising dinner.
Some the associations Canterbury chefs will be participating in the event.
In addition if you would like to offer worth while items for the charity auction please contact below.
Event Details
Saturday, April 2 · 6:00pm – 9:00pm
SkyCity Convention Centre, Auckland – New Zealand Room
The cost is $300 per head or $2500 per table (10 per table)
5 course dinner, with entertainment and a charity auction
Carmel Clark
Communications Manager
New Zealand Chefs Association
P: 0800NZCHEFS (0800 692 433)
P: 09 6222 748
F: 0800 692 432
C: 027 488 1025 info@nzchefs.org.nz
TweetTwin’s Kevin Andreassend eldest daughter Karyn Andreassend is a founding member of the three girl classically trained singers.
Posted by Kevin Andreassend, www.kevinandreassend.com
Update as at 1.3.11:The collection point for #Laptops-4-Christchurch #eqnz is at Wellington’s Remarkit. Address and contact details here: http://bit.ly/laptops-collection-point (Info supplied by NZTE’s John Fergusson)
Update as at 25.2.11: John Ferguson tells me he has 400 laptops of the many needed for Christchurch. All must be under 3 years old & in working order. Delivery details at the bottom of this post. Keep spreading the news. - JW, Tweet Twins
The Tweet Twins are reeling in the shock that today (Thursday) 30 people are confirmed crushed within the Christchurch Cathedral (Christchurch, New Zealand) and 120 buried within the Canterbury Television Building that collapsed from 6 floors to 5 meters of rubble. We know in the TV centre are many Japanese English students, who in the immediate aftermath were known to be sending text messages to their families in Japan and the others were many of the television production staff. Sadly their cries for help are now silent.
Our prayers and thoughts are with all those immediately affected and pray you can find the strength to cope with your very personal tragedy.
l
New Zealand’s largest natural disaster happened yesterday in the very English city of Christchurch. The 6.3 scale quake shook the city, including numerous ongoing tremors. The damage is substantially greater than the Sept 2010 shake. The region has been shaken to the core with trapped people both dead and alive in buildings everywhere.
The international community has sprung into action with expertise and manpower arriving. Australia our closest neighbour and special friend sent in a team of rescue workers last night and a 300 strong Police force is arriving in the next 24 hours, other Governments are also responding rapidly. As a country New Zealanders are thankful our friends are coming to help… thank you we need you more than ever.
All New Zealanders are in shock and everyone has a connection to this favourite city. One of the Tweet Twins has a daughter living near the airport and is safe, though her partner had a lucky escape in his office. Another daughter from the well know pop trio Tre-belle were in the city donating their musical talent at the Pike River Memorial Fund Raising Gala Dinner Concert 12 days before the earthquake in the Grand Chancellor Hotel Ball Room, that suffered castrophic cracks and destined to collapse at any moment. The Pike River Coal Mine disaster in Sept 2010 saw all the miners buried alive and currently they are entombed deep in the earth’s crust.
This is the first time in living memory that dead bodies have lined the streets in NZ and the general public have been so badly battered.
Numerous fund-raising activities have immediately sprung into action in typical Kiwi spirit and we want to tell you of one where you might be able to participate in that has gone out from one of the Government’s business arms.
There are ways you and your contacts can help out due to the Christchurch earthquakes, so please pass this on.
Donations can be made through information at these sites:
www.redcross.org.nz for NZ based donations
http://www.wildingfoundation.com/ for international donations
We received this message via our professional network:
‘Christchurch earthquake – you can help.
If you have a working laptop you can donate, send it to New Zealand Trade and Enterprise, well packed with the hardware and software specifications listed on outside of box to: John Ferguson, Sector Manager – Digital Content and Technology, New Zealand Trade and Enterprise, Level 11, 23-27 Albert St, Auckland.
We will find a business that can use it.
Please be generous.
John Ferguson Sector Manager, Digital Content and Technology New Zealand Trade and Enterprise World Trade Promotion Organization ‘Best of the Best’ Award Winner 2008 Level 11, The ANZ Centre 23-29 Albert Street PO Box 8680, Symonds Street, Auckland, New Zealand
When talking about the earthquake on Twitter, please use the hashtags #eqnz and #christchurch
Thank you so much for helping. We are all in this together.
Posted by Jenny Wilmshurst & Kevin Andreassend, Tweet Twins Social Media
How easy is it to kill the internet and Social Media in your country? This question has gained significant relevance in the last few days and I thought it timely that we should consider this subject. And more fundamentally can a Tweet cause a revolution, both questions are intimately inter-winded and must be considered by everyone, especially those who are in business
This question was asked by AlJazeera on the 21 January 2011… “What impact will Tunisia’s popular uprising have on neighbouring countries and could social media become the driving force for political reform in the Arab world?” Riz Khan talks to Sami Ben Gharbia, the co-founder of the Tunisian website Nawaat.org, Nasser Weddady, the outreach director at the American Islamic Congress, where he promotes civil rights through social media, and Wael Abbas, an Egyptian blogger and activist who regularly reports on corruption.
Tunisa’s Government was brought to its knees via the internet and the use of Twitter, Youtube, Facebook etc to spread the message around the world within minutes. The users were all well educated tech savvy students, biz people and others who said enough is enough and knew how to use Social Media tools and platforms. Previously a civil war would have been required to topple a Government….just ponder that for a moment and consider how powerful a vocal voice is that can spread a message in a virtual world to create so much pressure within days, supported by street protests that causes a Government to collapse. Of course the pressure had been building for a long time, and suddenly we reached the zone of boiling.
Then next consider the events a few weeks later in Egypt and today we see a revolution happening on the streets with voices demanding change. Event the Police have been absence and the Army maintains a non threatening presence. In this case some different happened the Government obviously realising how the internet and Social Media quickly fueled that collapse in Tunisa that took a pre-emptive strike.
They turned the internet off and thus Social Media in a matter of mere minutes. No trenches to dig up, concrete walls to be built, barriers to place around the border. So you might use how did they do that, confiscate routers, servers, remove the power, put an axe thru a bunch of computers. in fact nothing as dramatic as that. And this is the scary part and why online users and anyone who uses the internet should never allow Governments to deny their population free speech.
They simply told (probably threatened) the three Eqyptian ISP’s (Internet Service providers) to change some settings on some configuration files on their master routers. In other words some one sat at a computer, made a few key strokes and mouse clicks and wammo the Internet died in Eqypt.
Gregg Keize over at Network Asia picks up the story in more detail…..
To sever its link with the outside digital world, Egypt “raised the drawbridge” in mere minutes by forcing the country’s providers to make simple changes to their routers, experts said on Friday.
“The major Egyptian networks stopped announcing what networks they represented to the rest of the world,” said Andree Toonk, the founder and lead developer of the open-source BGPmon, a tool for monitoring BGP, or “border gateway protocol,” the protocol at the core of the Internet’s routing mechanism.
The process likely took only minutes, and required simple changes to the country’s core router configuration files, Toonk said. Earlier Friday, Toonk noted that more than 90% of Egypt’s networks were unreachable because they had withdrawn their routing announcements.
Routers communicate with each other using BGP to establish pathways for digital traffic. By refusing to tell other networks how to reach their IP addresses, Egyptian Internet service providers (ISPs) effectively cut off all communication with the Web.
“You could call it a ‘kill switch,’” Toonk said.
Beginning Thursday and accelerating Friday, Egyptian networks began disappearing to observers outside the country. Although early reports said it wasn’t clear how the disconnect had been done, Toonk and others said today it was certainly by refusing to release BGP information to upstream providers and other networks on the Internet. article continues here
So whilst many in the Middle East have taken to bombs, suicide bombers, ambushes to gain change and the power of the US military and 1000′s of deaths, another group of citizens have grab the power of social media to achieve the same without them needing gun…simply a voice and a connection.
The message I hope you take from this post is that computer and Social Media savvy populations in two countries have used the power of video, words, and images to win. So if you live in the land of “everything is sweet” and never needed to worry about being shot on the way home or Government agents kidnapping you consider this. If you could harness the very same exact tools and apply them to your company activities, your brand and why your message is so special, think of the revolution you could create in your market.
This is my challenge to all readers of this post, If you are causing a revolution in your world we would love to hear from you and please tell us below in the comment section. If you want to create a revolution in your market we would love to work with you and to create an uprising.
Is there any good news? England is on severe terrorist alert, floods the size of France and Germany combined sweep thru Queensland in Australia, Maria Sharapova gets knocked out of the tennis tournament in Auckand, Governments are considering taxing imports on online purchases, the USA economy continues to spiral downwards with its flakey currency and 1000′s spent Xmas in airports.
Oh and a new form of riots are happening …food riots as food continues to trend upwards in price and shortages placing pressure on households worldwide.
There is a good news story though that had me smiling. If you have ever visited the USA, the land of plenty, big cars and everything over the top, you like me might have been perturb to see the unemployed hanging out at street corners with a sign for food, a job or otherwise. Such was the case of one gentleman who had been in the down and outside of life for a number of years and was now trying to rectify his luck as best as he could.
Now what I think, his story shows is that marketing, communication and exposure has truely turned on its head on the last few years and the change is only really just starting.
So getting back to the cross roads where Ted Williams would hang out, here is a bedraggled homeless chap, who doe not have a broad band plan, and all the hi tech gear many have, let alone a web site and his personal blog, but he had a couple of things, a desire and a voice, and not just any voice, but a perfect pitched radio voice. He had no online strategy, forecast, Facebook account or Twitter followers and yet social media and a video has revolutionised his life all in the same week.
One of my very early forays into video was in the early 80′s when I had a video production company and so was intimately aware of the power of video. The productions I produced had one very primary motive, to have the client in tears as they reflected on their wedding…and no not because the video might have been lacking in quality … just in case that thought had crossed your mind :-)
And so Ted Williams became the fortunate beneficiary of a passing motorist who had a mobile camera phone, Youtube account and happened to chance upon Williams..the rest as they say is history and international fame, but for Ted Williams something more important..a good solid paid job in the radio broadcasting industry.
On Monday, a 98-second video of Mr Williams shot by Doral Chenoweth, a reporter for the local newspaper, was uploaded to You Tube. In it, he described his life and times, in a manner remarkable for just one thing: his voice.
If you ever wondered if video was for you and could enhance your company, profile, perception by clients and searchers then Ted Williams story is one of many that you should take notice of people who unwittingly found or benefited from the power of video.
In my case in the latter half of 2010 HoloDesk was launched on a zero budget online video that has drawn inquiries and sales worldwide.
Williams has been catapulted into celebrity, offered homes, jobs and advertising contracts, and plastered across news bulletins, normally after the words: “and finally…”
Yesterday, the 53-year-old former DJ found himself in a New York TV studio, where his deep vowel sounds welcomed viewers of NBC to the Today programme.
Now smartly dressed and clean-shaven, he then carried out a string of media appearances, did some commercial voiceover work, and, in front of a crowd of journalists, enjoyed a tearful reunion with his 90-year-old mother, Julia.
Now in all of this The Dispatch who have claimed copyright to the video posted on Youtube clearly has missed a opportunity to capitalise on the viewer traffic by making it no longer available.
Neverthless you can view it here and here.
If anything you should take from this story, video production behind and in front of the camera should be in your 2011 marketing and online strategy.
If you have experienced the power of online video fee free to leave a comment. We will review these and publish those that meet our journalism standards.
‘CMO’s Imperative’ written by the Boston Consulting Group is a result of research in 201o. It is a great read and an idea tool for anyone planning and optimising Social Media campaigns and branding. It looks at the future trends and effects of Social Media, mobile marketing, TV and online video, print media and the tablet, measured media as well as the challenges and opportunities for marketers.
Online Marketing options continue to be as enticing as the ‘Top Shelf’ of great goodies!
CMO Imperative Boston Consulting Group Online Media Mix P8
What I find interesting is one of the conclusions on Page 24 of the CMO Imperative: that few in the USA find the planning process for Social Media and Mobile very effective. There is a lack of confidence in allocating budgets as well as planning processes between both traditional and digital. I also see keeness to plan, integrate and report ROI across multiple channels.
'CMO Imperative' Social Media CMO research feedback on planning Social Media: Boston Consulting Group Planning Social Media P 24
There have been 2 key problems I’ve observed globally: preparation for Social Media and measuring Social Media ROI. Over these last months I’ve been enhancing the strategy components of Tweet Twins’ ’Hands On with Social Media’ workshops to enable CEO’s and marketers to plan for Social Media launches better.
Like me – have you experienced the challenges of developing proposals or creating a business case that includes ROI forecasting or reporting? Out of integrity and professionalism, I regard it vital to be able to report these.
Having experienced Social ROI BEFORE starting to teach and consult in Social Media, I knew that the industry taunts of 2008 to 2010 that ‘Social Media does not produce ROI’ was utttery untrue.
If you want a valueable tool to not only measure your ROI but also to tweek your Social Media work – we need to talk. Let’s arrange an ROI app demo.
I was wondering what your thinking about Social Media ROI is. What tools are you using to report KPI’s and ROI?
There is more to leveraging Social Media than creating a community. Have you heard of pinging?
What is pinging?
Pinging lets search engines know you have published something new on your blog. You can ping online Press Releases, Videos, Podcasts, and Web2.0 properties wherever you have posted your content.
How?
Grab the url of your post and paste into a box on the ping site. Hit submit! Easy!
Enjoy the traffic to your site. Traffic is golden – whether it comes from community, Social Media sites, SEO or tried and true online marketing methods. You need to for subscriptions, community and ongoing conversation and conversions. Pinging is one part of the mix to make it work for you!
From time to time we have featured well deserving artists and musicians who are making a difference around the globe. This time we want to tell you about a New Zealand group that is closer to home for the Tweet Twins than many realise. We will come that to a bit later.
One group that has just released their debut CD and already shipping world wide is from Tre-Belle, the sensational pop opera group from Wellington. They have had a busy year with their most recent national performance featured on the Good Morning TV show bringing some Christmas spirit to the airwaves. Additional performances included an intro appearance on Good Morning, their public sell out concert in Wellington went down with a standing ovation. Wanganui, Palmerston North, Martinborough, additional recital appearances, solo performances has kept this trio of lovely ladies in the hectic lane for the last 12 months.
Tre-Belle is (L-R) Jennifer Little, Jess Segal, Karyn Andreassend
Tre-Belle's debut CD is released for Christmas 2010
To Order Contact 021 021 89 021 – kandreassend@gmail.com – www.tre-belle.co.nz
Tre-Belle perform live on national Television for the Good Morning TV show
Well the year has ripped by at a speed that seems to be a new time record. How was 2010 for you?
One thing I know is that Social Media implementation is not an option. If you are in business and not using or planning to use Social Media then in the words of a former Kodak Marketing manager in the USA, you need to. It is a message that the Tweet Twins have said from the very beginning of our formation that Social Media is the great leveller. Perhaps you feel frustrated if you do not understand it, or cannot figure out how to monetize Facebook, your blog, or know about tools like Tubemogul or leverage from article marketing. We want to help you bridge the gap between pondering Social Media and getting ready for ‘go live’.
So if you have not made a commitment to grasping social media with both hands then take heart, you have only lost 12 months since last Christmas. However that can be like a life time on the net. So we encourage you to discover what Social Media works well for you as you before 2011 really gets underway.
Here is our Xmas entertainment for you. At the end of this post is a free gift you can access we want to pass on. Think of it as a lucky dip and if you want to use video then this will really help you in your endeavours with Social Media and Video.
“Absolutely” says HoloDesk founder and developer, Kevin Andreassend.
With Europe gripped in a snow blizzard running an international music tour brings it own share of headaches and MTV star and master of the dance floor, Joel Zimmerman, more commonly known as Deadmau5, knows that the smallest and biggest detail can bringing everything to a crashing halt. The ramifications of cancelling performances, delayed starts, faulty equipment, dissappointed fans are all aspects that need to be micro managed to get them over the hurdles.
Deadmau5 experienced one of those OMG moments when he discovered earlier this week he needed a special firewire cable for his rig setup for the evening concert in Cardiff. His legions of fans world wide, would have been unaware of the stress levels leading up to the concert when Deadmau5 realised his “we have a problem Houston”
An urgent request via Deadmau5′s Facebook account “deadmau5 hey cardiff… umm… does anyone have a firewire 800 to 400 cable? kinda um… need it for the show tonight. … please? lol
will dosh out tix. December 13 at 9:19am”
An avid fan saw the SOS came to the rescue and saved the Cardiff concert. http://www.facebook.com/92JLee
This admirably demonstrates how a major entertainment business can connect with one individual whom it does not even know of, and shows the power of one person listening to his channel.
Deadmau5 will be playing a NZ developed and built 74 inch Holodesk (touch screen enabled DJ mix unit) at the Earls Court Concert on 18 December. This new IT product development is by TweetTwins Co-Founder Kevin Andreassend through Kevin’s company ICE AV. It all had its beginning with a YouTube video and now is in demand with DJ’s world wide.
Post script by Jenny Wilmshurst: In this launch, Tweet Twins used Social Media; influencer, forum & video marketing to achieve buzz, and rapid response virally response. Technology like this is being used as the next generation of Social Media and interactivity combo’s – the future of Social Media.
Are you an engineer, tech minded, know the difference from chips to rams and that fibre optics is not used for knitting hi tech clothing, then this webinar is for you.
The importance of Social Media should be firmly fixed in your mind as a must do, rather than passing it off as a fad. In my other con-current lives in the engineering software field ( http://www.Holodesk.biz – http://www.iqrite.com – http://www.digitaldaytime.com Social Media plays a crucial role in reaching out to clients world-wide. The concept of being listened to, easily found, finding others, being an authority and bringing the world to your desktop can only now be achieved with the right strategy using Social Media tools. Here is your FREE ”toes in the water” chance to listen in on some experienced players in the USA market as you prepare for 2011.
Overview:
In this practical how-to webinar, EE Times and a panel of engineers who use these tools regularly in their jobs will cut through the social media clutter and show you how to use tools like LinkedIn, Facebook, and Twitter professionally to network, market your skills, and stay employed in an uncertain economy.
Presenter: Mike Delaney, Founder and President, Global Network Recruiting (GNR)
Mike DeLaney has over 15 years of experience working with technology companies throughout North America. He graduated from the SUNY Institute of Technology with a degree in EE. In 2000, he founded Global Network Recruiting–the leading hi-tech recruiting firm nationwide.
Presenter: Eric Mantion, Director of Social Media Strategy, Intel Embedded & Communications Group
Eric owns the Social Media strategy, including Twitter, Facebook, and Community for Intel’s largest “growth pillar” – the $1B+ Embedded Group that focuses on everything from Robots & Communications Infrastructure to Smarter Home Phones & In-vehicle Entertainment systems.
Presenter: Todd Sierer, Director of Social Media and Development, Edmund Optics, Inc.
Todd Sierer recently joined Edmund Optics, Inc., a leading supplier of optical components and imaging solutions, to head up its social media strategy. As an engineer he now works on “the dark side” (a.k.a marketing).
Host: Karen Field, VP-EE Life Community, UBM Electronics
In her role overseeing EE Times’ EE Life Community, Karen focuses on developing content that resonates within the culture of the engineering community and leads the charge across EE Times website implementing social media strategies which span the full product line up.
Date / Time
New Zealand Time 08:00:00 a.m. Thursday December 16, 2010
at 30 seconds a page thats 4.5 hours of study time.
